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Retail Shopping - Beware of Goldilocks Pricing
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Beware of Goldilocks Pricing

Retail Shopping

Nearly every brand’s products are displayed at three price points – retailers are trying to get you to go for the middle one, because that’s the one that will make them the most money. Buy the cheap one, the features aren’t that different.

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Avatar of guru92
guru92 says:

Note:

The term ‘goldilocks effect’ derives from the children’s story “Goldilocks and the Three Bears”. In the story Goldilocks decides, amongst other things, to eat one of three bowls of porridge; the first being too hot, the next too cold, but the final one she picks for being “just right”.



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